Peugeot is set to take on the small-and-scary market leaders with a white-hot hatch reminiscent of its famed 205 GTi.
In just over a month, the French company is expected to take the wraps off the new 208 - considered the most important Peugeot to be announced this year.
Just what the new 208 will look like is a well-guarded secret, but it is understood that Peugeot has drawn inspiration from its SR-1 and HR-1 concept.
It will face off with other minis like the, er, Mini, as well as Ford's Fiesta and the upcoming refresh of the Renault Clio.
Following Pug tradition, there will be a "sporty" three-door hatch, which will be teamed with a five-door and, eventually, a coupe and possibly even an SUV version.