I'm swiping another car brand's catchphrase here, but who cares? "Luxury at every price point" is the way the world is going circa-2012, or so we are told.
What that means is that you no longer need to buy high-priced products to experience luxury brands in all their glory. You could buy a piece of Hermes ready-to-wear fashion for many thousands of dollars, for example. But you can also experience the same qualities of that luxury brand with a tie or keyring. Well, that's the theory. Espoused by the boss of a car brand I'm not writing about today. Sorry about that.
Before I dither around anymore, let's get straight to the Peugeot 508 Active. The 508 we know well already: it's been a landmark model for the French maker in terms of style, quality and refinement. The last 508 I drove was the $65,990 GT and it was magnificent.
The Active is a new entry-level model for the brand. It's just $46,990, so on price it's a genuine alternative to mainstream Japanese and Korean cars. Although it's not exactly a powerhouse: this sizeable sedan is powered by a mere 1.6-litre engine and rides on tiny 16-inch wheels.
Faster is better of course, but know what? The same qualities that make a $66,000 Peugeot 508 feel luxurious are present in this budget model. Same svelte style, same deliciously soft cabin materials, same sublime refinement, same smooth ride - more so in this model because of that modest footwear. Luxury at a lower price point, if you see what I mean. I really like this car.