Peters' No sign fetches $10,600

One News political editor Guyan Espiner with Winston Peter's famous NO sign. Photo / Mark Mitchell

A piece of political history - NZ First leader Winston Peters' "NO" sign - has sold at auction for $10,600.

The sign, used by Mr Peters repeatedly at a press conference when facing questions about a $100,000 donation from expatriate billionaire Owen Glenn, was bought by Ted Thomas, the chief executive of technology company Superstructure.

The money will go to help the people of Christchurch. Asked if he was a fan of Mr Peters, Mr Thomas said, "Not really".