Peter Bromhead: PR confusion

Illustration / Peter Bromhead

Readers may recall my recent announcement that I have added a PR division to the Bromhead conglomerate, under the name Symbiosis.

I indicated this was principally formed to net me freebie junkets to exotic destinations around the globe.

However, given recent media coverage of someone styled as the "PR supremo", with an address in Parnell, stating that his unconventional media strategies are here to stay, with euphemistic terms like "chaos and mayhem" driving his philosophy, I consider it my duty to publicly state that this particular consultancy has no association with my empire.

It is merely coincidence that both operate in Parnell and both principal directors appear to be prematurely bald and have bushy eyebrows.

It is also a quirky twist of fate that one of the other consultants driving this questionable other endeavour, like myself, enjoys employment with a Sunday newspaper and, again like myself, commissions occasional blogs under a marine oil byline.

My particular blog, codenamed "whitebait light oil", may so far be unfamiliar to the general public because it hasn't been officially launched, due to technical difficulties in extracting political lubricity from minuscule marine life.

Because of these bizarre coincidences, I sense it is prudent to also declare - before questions are asked in the House - that recent brief conversations between the Prime Minister and myself in a cafe were of a benign nature.

Of course, readers will appreciate that I am a very busy person and cannot necessarily recall what was actually said, or in what context, but I'm sure everybody will take my word that whatever was said, it was just a few idle pleasantries.

While on the subject of the Prime Minister, I recently overheard a media spokesman cynically suggesting that our leader may have unwittingly created a "Frankenstein" in the blogging world. Naturally, I corrected the hack, explaining that it was the eccentric scientist in Mary Shelley's novel who was Victor Frankenstein - not the grotesque creature he created, who was simply called a "fiend" or a "monster".

While this may seem a trifle, I think it's important for the media to get the facts straight, otherwise, when the PM gets a text from somebody sinisterly describing themselves as "the Adam of your labours" - to quote from the gothic novel - poor old John may not understand the quote's significance, and that he's got a dangerous creature on the phone.