He said three fire trucks were on the scene and they were using gear to try and cut a person out of a vehicle.
Hato Hone St John responded with two ambulances and has taken two patients, one in a serious condition and one in a minor condition, to Tauranga Hospital.
It is the fourth serious crash in the region in two days.
One person died in a crash on SH2 at Pukehina and four people were injured in a crash in Reporoa, both on Saturday night.
Two people were injured in a crash on SH35 at Hawai on Sunday afternoon.
Acting Bay of Plenty District road policing manager Senior Sergeant Fane Troy said he was unable to comment on the cause of the serious crashes as they were still under investigation.
He said the investigations looked at vehicles, human factors, and the environment to see if any contributed to the crash.
”Deaths and injuries on our roads are not just numbers, as police officers and emergency service staff we never lose sight of the real human loss and grieving behind every crash,” he said.
He said police took road safety “extremely seriously” and want people to get to their destination safely.
Police are urging people to take care on the roads, drive to the conditions, drive distraction-free, and wear a seat belt.
”We all need to be courteous and share the road to get to where we are going safely.
A Waka Kotahi spokeswoman said the agency was “saddened” to hear about the recent serious crashes in the region, and it could not provide additional comment about potential circumstances or contributing factors while police were investigating.
”The number of people who are seriously injured or lose their lives on Bay of Plenty roads is an absolute tragedy and it’s unacceptable,” she said.
She said the transport agency had identified roads in the region that were high risk and was implementing “a range of safety improvements across the region to make travelling on these roads safer for all road users”.
These improvements were being delivered as part of Road to Zero, to reduce the number of people killed and seriously injured on Bay of Plenty roads, she said.
This included measures such as installing flexible median barriers, safe turnaround facilities, improving intersections, constructing roundabouts, and creating shared paths for cyclists and pedestrians.