A mere two years and a bit more after the Law Commission reported on the issue, the Government has been dragged into a bar and told to pour itself something bracing. The result has been the curate's egg called the Alcohol Law Reform Bill.
As has often been pointed out, alcohol is one of the rare recreational drugs that causes people to harm others, rather than just their own stupid selves. It is a factor not just in violent crimes but in crimes against property, illness, road deaths, unplanned pregnancies, suicide and maudlin conversations.
And this country is drowning in a sea of alcohol. In the immediate vicinity of my home I can get booze from two rapacious supermarkets, four cheap liquor stores, two fancy-pants wine boutiques and a dairy with pretensions.
Towards the end of the bill's passage, non-government parties began hurling amendments at it like the contents of a teenager's stomach hitting Queen St on Sunday mornings. That is because the Government has refused to include simple reforms that could have made a big difference.
The Government isn't up for banning alcohol advertising but it will happen one day, as surely as the age of entitlement to superannuation will go up. If advertising didn't lead to increased consumption of alcohol, they wouldn't do it. In years to come people will look back at alcohol ads as they do now with tobacco advertising and wonder how they were ever allowed to happen.