People at an airfield screamed in terror as a plane with 10 passengers aboard plunged through a safety rail and off the end of the runway towards them.
Eyewitnesses said a group at a skate bowl at the end of the Pauanui Airstrip stood transfixed yesterday as the plane's engines roared in reverse to slow its progress.
The Great Barrier Airlines plane wound up nose-down in a garden at the end of the airstrip about 6pm. Passengers and two pilots got off the plane unharmed even as emergency staff raced to help.
The Transport Accident Investigation Commission has launched an investigation.
It is the latest in a string of events to plague the small air carrier that runs passenger services between the Coromandel Peninsula, Great Barrier Island and Auckland.