NZ Herald
  • Home
  • Latest news
  • Video
  • New Zealand
  • Sport
  • World
  • Business
  • Entertainment
  • Podcasts
  • Quizzes
  • Opinion
  • Lifestyle
  • Travel
  • Viva
  • Weather forecasts

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • New Zealand
    • All New Zealand
    • Crime
    • Politics
    • Education
    • Open Justice
    • Scam Update
    • The Great NZ Road Trip
  • On The Up
  • World
    • All World
    • Australia
    • Asia
    • UK
    • United States
    • Middle East
    • Europe
    • Pacific
  • Business
    • All Business
    • MarketsSharesCurrencyCommoditiesStock TakesCrypto
    • Markets with Madison
    • Media Insider
    • Business analysis
    • Personal financeKiwiSaverInterest ratesTaxInvestment
    • EconomyInflationGDPOfficial cash rateEmployment
    • Small business
    • Business reportsMood of the BoardroomProject AucklandSustainable business and financeCapital markets reportAgribusiness reportInfrastructure reportDynamic business
    • Deloitte Top 200 Awards
    • CompaniesAged CareAgribusinessAirlinesBanking and financeConstructionEnergyFreight and logisticsHealthcareManufacturingMedia and MarketingRetailTelecommunicationsTourism
  • Opinion
    • All Opinion
    • Analysis
    • Editorials
    • Business analysis
    • Premium opinion
    • Letters to the editor
  • Sport
    • All Sport
    • OlympicsParalympics
    • RugbySuper RugbyNPCAll BlacksBlack FernsRugby sevensSchool rugby
    • CricketBlack CapsWhite Ferns
    • Racing
    • NetballSilver Ferns
    • LeagueWarriorsNRL
    • FootballWellington PhoenixAuckland FCAll WhitesFootball FernsEnglish Premier League
    • GolfNZ Open
    • MotorsportFormula 1
    • Boxing
    • UFC
    • BasketballNBABreakersTall BlacksTall Ferns
    • Tennis
    • Cycling
    • Athletics
    • SailingAmerica's CupSailGP
    • Rowing
  • Lifestyle
    • All Lifestyle
    • Viva - Food, fashion & beauty
    • Society Insider
    • Royals
    • Sex & relationships
    • Food & drinkRecipesRecipe collectionsRestaurant reviewsRestaurant bookings
    • Health & wellbeing
    • Fashion & beauty
    • Pets & animals
    • The Selection - Shop the trendsShop fashionShop beautyShop entertainmentShop giftsShop home & living
    • Milford's Investing Place
  • Entertainment
    • All Entertainment
    • TV
    • MoviesMovie reviews
    • MusicMusic reviews
    • BooksBook reviews
    • Culture
    • ReviewsBook reviewsMovie reviewsMusic reviewsRestaurant reviews
  • Travel
    • All Travel
    • News
    • New ZealandNorthlandAucklandWellingtonCanterburyOtago / QueenstownNelson-TasmanBest NZ beaches
    • International travelAustraliaPacific IslandsEuropeUKUSAAfricaAsia
    • Rail holidays
    • Cruise holidays
    • Ski holidays
    • Luxury travel
    • Adventure travel
  • Kāhu Māori news
  • Environment
    • All Environment
    • Our Green Future
  • Talanoa Pacific news
  • Property
    • All Property
    • Property Insider
    • Interest rates tracker
    • Residential property listings
    • Commercial property listings
  • Health
  • Technology
    • All Technology
    • AI
    • Social media
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
    • Opinion
    • Audio & podcasts
  • Weather forecasts
    • All Weather forecasts
    • Kaitaia
    • Whangārei
    • Dargaville
    • Auckland
    • Thames
    • Tauranga
    • Hamilton
    • Whakatāne
    • Rotorua
    • Tokoroa
    • Te Kuiti
    • Taumaranui
    • Taupō
    • Gisborne
    • New Plymouth
    • Napier
    • Hastings
    • Dannevirke
    • Whanganui
    • Palmerston North
    • Levin
    • Paraparaumu
    • Masterton
    • Wellington
    • Motueka
    • Nelson
    • Blenheim
    • Westport
    • Reefton
    • Kaikōura
    • Greymouth
    • Hokitika
    • Christchurch
    • Ashburton
    • Timaru
    • Wānaka
    • Oamaru
    • Queenstown
    • Dunedin
    • Gore
    • Invercargill
  • Meet the journalists
  • Promotions & competitions
  • OneRoof property listings
  • Driven car news

Puzzles & Quizzes

  • Puzzles
    • All Puzzles
    • Sudoku
    • Code Cracker
    • Crosswords
    • Cryptic crossword
    • Wordsearch
  • Quizzes
    • All Quizzes
    • Morning quiz
    • Afternoon quiz
    • Sports quiz

Regions

  • Northland
    • All Northland
    • Far North
    • Kaitaia
    • Kerikeri
    • Kaikohe
    • Bay of Islands
    • Whangarei
    • Dargaville
    • Kaipara
    • Mangawhai
  • Auckland
  • Waikato
    • All Waikato
    • Hamilton
    • Coromandel & Hauraki
    • Matamata & Piako
    • Cambridge
    • Te Awamutu
    • Tokoroa & South Waikato
    • Taupō & Tūrangi
  • Bay of Plenty
    • All Bay of Plenty
    • Katikati
    • Tauranga
    • Mount Maunganui
    • Pāpāmoa
    • Te Puke
    • Whakatāne
  • Rotorua
  • Hawke's Bay
    • All Hawke's Bay
    • Napier
    • Hastings
    • Havelock North
    • Central Hawke's Bay
    • Wairoa
  • Taranaki
    • All Taranaki
    • Stratford
    • New Plymouth
    • Hāwera
  • Manawatū - Whanganui
    • All Manawatū - Whanganui
    • Whanganui
    • Palmerston North
    • Manawatū
    • Tararua
    • Horowhenua
  • Wellington
    • All Wellington
    • Kapiti
    • Wairarapa
    • Upper Hutt
    • Lower Hutt
  • Nelson & Tasman
    • All Nelson & Tasman
    • Motueka
    • Nelson
    • Tasman
  • Marlborough
  • West Coast
  • Canterbury
    • All Canterbury
    • Kaikōura
    • Christchurch
    • Ashburton
    • Timaru
  • Otago
    • All Otago
    • Oamaru
    • Dunedin
    • Balclutha
    • Alexandra
    • Queenstown
    • Wanaka
  • Southland
    • All Southland
    • Invercargill
    • Gore
    • Stewart Island
  • Gisborne

Media

  • Video
    • All Video
    • NZ news video
    • Business news video
    • Politics news video
    • Sport video
    • World news video
    • Lifestyle video
    • Entertainment video
    • Travel video
    • Markets with Madison
    • Kea Kids news
  • Podcasts
    • All Podcasts
    • The Front Page
    • On the Tiles
    • Ask me Anything
    • The Little Things
    • Cooking the Books
  • Cartoons
  • Photo galleries
  • Today's Paper - E-editions
  • Photo sales
  • Classifieds

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • What the Actual
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / New Zealand

Parsons to speak on virtual fencing at East Coast Farm Expo

Gisborne Herald
13 Jan, 2025 11:38 PM5 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

James Parsons and sons Joseph and Matt look out over Matauri Angus, near Dargaville. Hill country farmer Parsons will be talking about virtual fencing at the East Coast Farm Expo in Wairoa next month.

James Parsons and sons Joseph and Matt look out over Matauri Angus, near Dargaville. Hill country farmer Parsons will be talking about virtual fencing at the East Coast Farm Expo in Wairoa next month.

The future is now when it comes to virtual fencing on hill country farms, as James Parsons will explain at the 2025 East Coast Farming Expo next month.

Parsons is among a raft of presenters confirmed for the Expo, being held at the Wairoa Racecourse on February 19-20.

It was not long ago the suggestion of using virtual fencing on steep hill country farms would have been met with a Tui Beer reaction (Yeah, right) ... but not anymore.

Parsons and his team at Matauri Angus stud in Tangowahine Valley, near Dargaville, are pushing the boundaries through the installation of GPS-tracking smart collars on their hill country beef.

The collars, which can be controlled by phone, were designed by Halter – a New Zealand company formed by mechanical engineer Craig Piggott while working for Rocket Lab. The collars guide animals around the farm without the need for a physical fence.

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

Matauri Angus winters 510 stud Angus cattle, alongside 1300 breeding ewes, on 535 hectares north of Dargaville.

It is the first hill country beef farm to use the specialised Halter product ... and Parsons describes it as “an absolute game-changer”.

“The cost of conventional fences and the associated repairs and maintenance that goes with them is getting quite excessive. At a fraction of the cost you can install virtual fencing and get better grazing management.”

Advertisement
Advertise with NZME.

He has not done away with physical fences but says 30- to 40-hectare blocks is fine.

“This really is the way of the future.”

Matauri Angus’s use of this technology started with a discussion with Halter at the Northland Field Days in March 2023. The timing was perfect as the company was about to embark on a strategy for using the collars for beef and was weighing up how to get started.

Parsons had been watching the development of the technology for some time but there had not been a commercially available product for beef.

An agreement was made with Halter to test the technology on Matauri Angus.

Parsons’ biggest concern was if the technology would work on steep hill country.

It proved successful and, from there, it took just three weeks for him to start the conversion.

“We have very steep hills so if it can work on our farm, it can work on any hill country farm,” Parsons says.

Among its benefits are improving pasture use by grazing parts of paddocks that were lax grazed before; better quality pasture and improved pasture growth rates due to more optimal grazing and uncollared calves being able to creep graze ahead of their mums.

“At mating time, cows can be kept mobbed up so the bull can get around easily with cows grazed on easier parts of hill paddocks, reducing the likelihood of bull injuries when mating cows on steep hillsides,” Parsons says.

Advertisement
Advertise with NZME.

Matauri Angus also has less need for new fences, accurate stock tallies can be taken in each block and the team can see where the animals are at all times.

The Halter collars use communication towers, which cost $6000 each. Nine have been put up at Matauri Angus. The collars are rented at $96 a year.

Paersons has 270 of the stations 510 wintered animals collared.

“We don’t collar our stud bulls at this stage as they are weaned on to smaller easier paddocks where we still use break feeding with electric fences, which helps us keep the total collar cost down.”

It is critical to have feed planning and the right grazing rotation, he says.

“Beef farmers on hill country are used to leaving stock in a large paddock for a week or more. Then they go and look at the pasture and make a call whether to shift them or not.

Advertisement
Advertise with NZME.

“It is too easy with virtual fencing to make a shift without having a good idea of the pasture residual or how much they are moving into. You have to stay in touch with your farm or you may end up with worse grazing management than if you stayed with conventional grazing management.

“Consequently, we haven’t seen dramatic labour savings through using Halter as we are making a lot more grazing decisions than before, with animals shifted virtually every couple of days now.

“But it has meant we can farm more efficiently with our pasture utilisation, and that means greater productivity.”

Parsons says before starting it is key to develop a grazing plan in terms of virtual break design. It determines where water troughs will be installed to facilitate grazing management.

“Not having strategically placed troughs is a significant constraint to grazing in the non-winter months.”

At Matauri, he works on one trough for every four hectares.

Advertisement
Advertise with NZME.

“Once completed we will have close to 133 troughs across our 535 hectares. You need to get a production lift to justify the investment but you won’t without a grazing plan and optimal water infrastructure.”

The cows learn quickly the parameters of virtual fencing and Parsons says it is important to invest in training people and how best to operate the system.

Daily or two-daily shifts means a lot more grazing management decisions in a week than most hill country beef farmers are used to.

“So having a clear plan and system are vital.”

– Story by Diana Dobson for East Coast Farm Expo


Advertisement
Advertise with NZME.



Save

    Share this article

Latest from New Zealand

New Zealand

Her husband died years ago. Then she found a 'miracle' in her house's charred ruin

09 May 06:00 PM
New Zealand

Local contract for $70.5m Napier council and library precinct

09 May 06:00 PM
Premium
Letters to the Editor

Letters: Brooke van Velden should remember she rode women’s wave to win Tamaki electorate

09 May 06:00 PM

One tiny baby’s fight to survive

sponsored
Advertisement
Advertise with NZME.

Latest from New Zealand

Her husband died years ago. Then she found a 'miracle' in her house's charred ruin

Her husband died years ago. Then she found a 'miracle' in her house's charred ruin

09 May 06:00 PM

'For the unluckiest people, we are very lucky.'

Local contract for $70.5m Napier council and library precinct

Local contract for $70.5m Napier council and library precinct

09 May 06:00 PM
Premium
Letters: Brooke van Velden should remember she rode women’s wave to win Tamaki electorate

Letters: Brooke van Velden should remember she rode women’s wave to win Tamaki electorate

09 May 06:00 PM
Gisborne mayor invites Act leader to witness community support efforts

Gisborne mayor invites Act leader to witness community support efforts

09 May 06:00 PM
Connected workers are safer workers 
sponsored

Connected workers are safer workers 

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • What the Actual
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven CarGuide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP