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Aston Martin's $3 million supercar is clearly still camera shy ... but that didn't stop the British company giving visitors to the Paris Motor Show a surprise sneak preview of the new model.
The One-77 remained partially under wraps, but still bared a revealing chunk of its luxurious carbon fibre body.
A section of the car's nose, its huge six-spoke alloys, deep side air intakes, and sculpted rear were also visible.
Designed as a piece of 'working art', the car combines Aston's latest technology and heritage styling.
As the name suggests, only 77 will be made, but according to Aston chief Ulrich Bez, there has already been serious interest from around 100 potential customers - despite the phenomenal price tag.
Set to be powered by a 7.3-litre V12 engine with an output expected to top 520Kw (700bhp), the One-77 will boast a top speed of more than 325km/h and feature "active aerodynamic technology".
Presumably that refers to a retractable rear spoiler, which would explain the cut-out section seen beneath the rear glass in the image.
Underpinned by a new carbon fibre monocoque, the two-seater retains the classic Aston Martin look, although it adds aggressive side scoops and detailing, such as the roof creases and bonnet vents.
Weight is expected to hover around the 1500kg mark, and the car will get adjustable suspension and carbon ceramic brakes.
All 77 One-77 customers will be able to specify either a right or left-hand-drive car, with the opportunity to work with Aston Martin in creating a completely bespoke vehicle with the entire interior and chassis set-up open to customisation.
Meanwhile, Aston Martin is set to introduce its new Touchtronic 2 gearbox to the DBS.
Designed as an automatic alternative to the existing six-speed manual transmission, the new unit is derived from the DB9's ZF transaxle gearbox.
The new gearbox features shorter, more aggressive shifts when the driver engages sport mode, but it can also be set to fully automatic for a smoother ride.
Aston is also offering a new Bang & Olufsen BeoSound sound system with the DBS with a 1000W output and 10 speakers.
In addition to the new creature comforts, the performance carmaker will also give customers the option of a second row of seats, turning the DBS into a 2+2 coupe.
There's even a new set of 20in (50cm), ten-spoke alloy wheels on offer.