School ball costs have soared as social pressure leads more girls to spend up to $300 in salons - and then shell out for a dress, hair and make-up, shoes, handbag, ball ticket and even hotel rooms.
Ruby Francis, owner of four Rubywaxx salons across Auckland, said that five years ago, only a handful of girls would get a treatment, such as an eyelash tint, done before their ball.
This year, each of her salons has seen about 200 students get treatments before a ball, with many of those getting the "works" - tanning, nails, tints and waxes.
"It's like a pre-wedding, almost. It's quite ridiculous. I've got girls who have spent $1000 on a dress, then they want shoes, a bag, and their hair done. They are probably spending around $1500 on their one night."
Ms Francis said she knew of 16-year-olds whose parents had paid for them and their friends to have a hotel room on ball night.