Playboy playmate Jaylene Cook has scaled Mt Taranaki in a nude photo shoot, but not everyone has taken kindly to the stunt.
The glamour model, who is touring the country with her photographer boyfriend Josh Shaw, posted the photo to Instagram which has attracted more than 8000 likes.
But one Maori academic said the photo was culturally insensitive and disrespected the mountain.
"I also know cousins and relatives who will be quite upset about it. They would consider it as being disrespectful towards the mountain," Maori academic Dennis Ngawhare told Fairfax.
He said he believes iwi and hapu in Taranaki share his thoughts.