The death toll rose from 293 in 2014 to 319 in 2015, to 327 in the year just gone and that happened despite speed cameras being set at a much reduced margin of tolerance. Many drivers can attest to the large number of tickets they received in the mail from the same camera, positioned on a downhill stretch of an arterial road.
Law enforcement like that merely teaches regular commuters where the cameras are, puts their focus on the speedometer rather than the road, and gives rise to the false but familiar conclusion that these campaigns are designed for revenue collection as well as road safety.
Readers discussing the holiday toll on this page have suggested the solutions lie in law
improvement rather than law enforcement. Several have argued the permitted speed of 100km/h is too fast for many of New Zealand's highways.
At the same time, they say, it can be too slow for motorways and expressways. They suggest different speed limits for different standards of roads.
They have a point. On highways that twist and turn through hilly terrain it is not safe to have vehicles travelling at 100km/h in opposite directions separated only by a white line.
It is true that many, probably most, drivers are sensible enough to drop their speed when it does not feel safe but that only adds to the dangers when idiots, hellbent on going as fast as they are allowed, try to pass them.
Passing lanes have proliferated on our highways over the past decade or so and no doubt contributed to the lower national toll for a period. But passing lanes present their own challenges to a line of cars that all want to pass the one that has been slowing them down.
A maximum speed of 80km/h on roads with nothing separating traffic in both directions would seem safer. On motorways and other multi-lane roads with median strips or barriers, up to 120km/h could be permitted. It is a speed modern cars an comfortably travel when the traffic is light.
Likewise on urban arterial roads, and increased limit of 60kph would better reflect the speed that normally prevails anyway.
Shortly before Christmas, according to Police Assistant Commissioner Dave Cliff, the cabinet approved new guidelines for setting speed limits better suited to each type of road. That should help.