Kiwi boys as young as 9 are seeking help for addiction to online porn and experts warn New Zealand does not have enough professionals to help rising numbers of kids.
"The human brain doesn't mature until we are in our mid-20s, so introducing any mood-altering process like porn is damaging and arrests development of the brain - the earlier, the more damaging," Bridget Wilson, an Auckland-based addictions counsellor, told the Herald on Sunday.
"You wouldn't give a 6-year-old alcohol, so why allow them access to porn?"
Auckland psychotherapist Kyle MacDonald believed parents are vital in stopping the internet becoming the new sex educator.
"The No 1 problem is the amount and ease of access kids have to online porn," he said.