The woman had managed to get out of the car but could not travel up the steep bank due to her injuries.
The car the woman was driving went 25 metres down a bank before coming to a halt on its roof on top of some boulders. A senior firefighter said the woman was lucky not to have been more seriously hurt.
She was moved up the bank after being assessed by ambulance officers.
“We used rescue lines and a stretcher to get her up the bank to a waiting ambulance,” the senior firefighter said.
The woman had moderate to serious injuries when she was transported to Gisborne Hospital.
The Trust Tairāwhiti Eastland Rescue Helicopter was also called out, but a spokesperson said it was turned back due to weather.
The senior firefighter said it was a great team effort from all the emergency crews and police on scene.
“It was a particularly fine effort by the newly reformed Tiniroto volunteer fire brigade crew, who were the first [Fire and Emergency] crew on the scene,” he said.
“It shows the value of these volunteers and how they are able to provide invaluable initial care and first aid in these isolated areas.”