State Highway 35 has been re-opened after being closed for some time while police investigated an incident in the vicinity of Ōpape Beach, east of Ōpōtiki.
Police earlier said they were called to the scene about 6.15 am and were making inquiries in relation to the death of a man on behalf of the coroner.
The coroner would release their finding in due course, police said.
A police spokesman said he could not elaborate on the nature of the incident at this stage, but Waka Kotahi NZ Transport had reported it as a serious crash.