The pair had been selling more milk and bread since taking over, they said, and while admitting there was only a small supply of fruit and vegetables on display at the shop, they re-stocked weekly across the board and intended to operate the same business model as the previous owners.
Licensing inspectors had visited and found the business had the characteristics of a dairy and not a grocery store, which principally sells a range of foodstuffs and household items.
Council inspector Tamsin Sutherland told the hearing she doubted the veracity of the 12-month revenue breakdown supplied with the application, and said there were food items listed that were either not stocked at the shop or had been over-represented in the sales account.
Photographs taken during the inspection showed the entire range of fruit and vegetables for sale had comprised 4kg of apples, half a dozen lemons, three oranges, 8kg of onions, 500g of carrots and two tomatoes.
The alcohol inventory offered on the same day was in "stark contrast" and comprised at least 600 bottles of alcohol, the hearing was told.
Constable Dean Fawcett, who opposed the application, said the New Super Store was "a grocery store in name only and its current off-licence has been superseded by the new Act".
Nicola Poona, representing the Medical Officer of Health, agreed the shop would be more rightly called a dairy or convenience store.
Licensing committee members found the business was "not a grocery store" as described in licensing legislation, and consequently refused the application.
The applicants' lawyer, Gareth Bodle, has confirmed an appeal had been filed against the ruling.