The boozy orientation week, a rite of passage for many university students, could become a "prime target" for a crackdown on drinking at universities, says a researcher who found a link to higher than expected rates of drinking later in the year.
The findings of psychology researchers at Otago University suggest that males who were light drinkers before coming to university for their first year of study may be particularly susceptible to the potential "gateway effect" of drinking heavily during an orientation week.
They used text messaging to track the drinking behaviour of 143 young men and women at a residential college in their first year of study.
The students were asked just before orientation week how much they had drunk in a typical week during the previous 30 days. In orientation week they were sent a daily text message prompting them to report the number of drinks they had consumed the previous night.
From April to October, the researchers sent a monthly text on a Sunday to assess alcohol use during the previous three days.