Damian Light is believed to be the first openly gay leader of a political party in New Zealand.
By "turning the worm" in a television debate, Peter Dunne lifted the fortunes of United Future.
By turning heads as "New Zealand's Ryan Gosling" in a television debate, Damian Light hopes to do the same.
The 33-year-old Light was announced as new leader of United Future after Dunne's unexpected retirement from politics less than three weeks' ago.
In all honesty, not many people outside the party faithful took notice; even though Light is believed to be the first openly gay leader of a political party in New Zealand history.
That changed when Light was thrust into the limelight of the TVNZ election debate for the leaders of minor parties on Friday night.
His good looks - compared with Hollywood star Gosling - caught the attention of social media with "Damian Light" trending on Twitter and the United Future website crashing from the surge in internet traffic.
"I'm trying not to let the attention go to my head," laughed Light.
Light is also the first openly gay leader of a New Zealand political party.
"I'm proud to be [the first gay leader] but it was never my intention to be that person, it wasn't my driving ambition. Being gay is part of who I am and I'm proud about it," says Light.
"It's never been a problem for United Future. It might be for some people, but if I can challenge them, then that's a good thing too."
He's realistic about his chances of ousting the incumbent MP, Jami-Lee Ross, who was re-elected to the seat with 65 per cent of the vote in the last election.
But with Dunne's resignation from the Ohariu electorate, United Future will not be in the next Parliament unless a candidate wins a seat or the party needs to cross the 5 per cent threshold.
"I'd love to be the MP for Botany. Our plan was always to target the party vote and with Peter gone, that is still the plan," said Light.
"If we have to get 5 per cent, then we have to get 5 per cent."
A convo that just happened in my flat: Flattie 1: who is that guy Me: new UF leader Damian Light Flattie 2: I think he's good looking 1: ok