Bill English has always been dismissive of calls to adopt a child poverty reduction target - for good reason. The target suggested to him during his years as Finance Minister was based on a purely statistical measure of poverty defined as households with less than 60 per cent of New Zealand's median household income. It is a simple measure inviting a simple response: give those households more income in the form of child benefits until they can be measured above the poverty line.
In Monday night's TV3' debate, English said the Government's family incomes package announced in this year's Budget will lift 50,000 children out of "poverty" when it takes effect in April. Was that a target, the moderator asked? English thought for a moment and said yes.
It would be the easiest "target" he has ever adopted because the figures are already in the Budget. So for good measure he doubled the number, aiming to lift 100,000 children above the poverty line if he is given charge of the economy for another term.
Jacinda Ardern, whose party has long espoused these sort of targets, quickly matched his 100,000 figure yesterday.
If only the solutions to child poverty were so simple.