Whooping cough cases in Gisborne have doubled over the past month.
"The total number of cases over the past couple of months has risen to 30," Tairawhiti District Health medical officer of health Geoffrey Cramp said.
Dr Cramp said that while adults often caught whooping cough, babies under the age of 1 were more severely affected because they had smaller airways. This could lead to hospitalisation and, in some cases, pneumonia, brain damage and even death.
Also known as pertussis, whooping cough usually lasts longer than two weeks. Bouts of coughing can be so severe that the sufferer ends up vomiting. It can cause young babies to stop breathing for a short time.
The illness is caused by bacteria spread by coughing and sneezing, and is diagnosed by a swab taken from the secretions from the nose.