"I called the police last year and the police said 'we can do nothing about it unless they start behaving offensively'. I think it's offensive behaviour if you have all these nudist people walking there. The whole street is against it, that's for sure,'' he said.
Naturist Glenne Findon said the event, supported by Free Beaches NZ, was held annually at different locations.
"We just make a day when we all go down to the beach and just go swimming and fishing and socialise. Last year we had about 40 and this year I would say we're going to easily get that, it's quite popular. All ages, families are welcome, in fact it's a family event really. We hope that if the public walk past they come and join us or talk to us.
"All we want to do is go to the beach and have a nice day there without any clothes,'' she said.
Ms Findon, who has been a naturist since the 1970s, said groups of up to 200 naturists including families used to enjoy the stretch of beach at the end of Sunbrae Grove, but in recent years the lewd behaviour of a minority had put them off.
"They're exhibitionists and they're breaking the law,'' she said.
More young people were joining Bay of Plenty Naturists, which has about 460 members, with an increasing number of "empty-nesters'' and couples in their 30s and 40s coming along, Ms Findon said.
She said she felt no need to notify Tauranga City Council or the police about the event.
"It's not actually illegal to be naked on a beach in New Zealand.''
Retired church minister and Mt Maunganui Neighbourhood Support co-ordinator Marie Gilpin said there were established residents in the area who were fed up with beach nudity.
"When it first became that [a nudist beach], it wasn't a built-up area and, of course, now it is, and a lot of people in that area are grandparents and they feel as though they can't go to certain parts of the beach because they don't want their children or grandchildren to experience that.''
Mrs Gilpin said some of the residents found beach nudity offensive.
"Other people say 'oh, get over it' and that's just a personal point of view but you can't run naked around a rugby field, so it's an interesting conversation really.''
Papamoa police Sergeant Phil Gillbanks said police would respond to any complaints of disorderly, offensive or antisocial behaviour from the public and would take the appropriate action depending on the circumstances of the offence.
"All we ask is that all beach users consider every individual's views, beliefs, rights and opinions.''