The RSA Poppy Appeal is shining a light on veterans' mental health this year with the theme "not all wounds bleed".
The appeal, which raises vital funds to support the growing needs of New Zealand's 41,000 veterans and their families, was officially launched in Auckland today.
This year's theme looks to highlight the fact that mental health injuries are the most common, but least understood, of all wounds suffered by New Zealand servicemen and women.
RSA national president BJ Clark said the RSA was committed to providing a wide range of help to former members of the military who have served in deployments around the world.
"There's a growing demand for our support services, including an increasing number with service-induced mental health injuries. These are best described as any persistent psychological difficulty resulting from duties.
"These injuries may occur because of exposure to trauma or stress arising from combat, operational duties in a conflict zone, or other traumatic or serious events such as civil defence emergency or disaster relief," he said.
NZ Defence Force (NZDF) medical director Dr Paul Nealis said stress injuries occur along a spectrum, ending with the most severe - Post Traumatic Stress Injury (PTSI).
"Symptoms of PTSI include reliving the event, including nightmares, flashbacks, or intrusive thoughts. In addition, sufferers can experience avoiding thoughts, feelings, or situations that serve as reminders of the event, feeling numb or cut off from others, being easily startled and being vigilant for signs of danger."