'Not a dealer, just a poor developer' - Jamie Peters

A property developer and former Rich Lister is making extra cash from selling his belongings on the internet, including Rolex watches, furniture, and palm trees from his garden.

Jamie Peters put up three designer watches for sale in the past week. They included Cartier and Rolex timepieces, both listed with 50 cent reserves, which sold for more than $6000.

An Audemars Piguet watch, bought for $27,000, and with a starting price of $12,000, did not attract any bids.

"I've got a surplus of them so I'm getting rid of the things because I don't need them," Peters said.

"It's about having more of a simple life, there's no doubt about that."

Peters added he'd been a Trade Me user for some time, but wouldn't comment further, saying he didn't want to talk about his private life.

But his response to a potential buyer on the website, who asked whether he was dealing watches, was: "Not a dealer, just a poor developer."

Peters, who once raced in the Bridgestone Porsche Series, also sold a race suit, gloves and helmet.

Twenty palm trees, which the listing said were to be dug up from a Point Wells property, where Peters lives, also went up for auction.

Other items up for sale recently included beds, planter boxes and a Heron sailing dinghy. But the developer is buying too - snapping up original art, Egyptian cotton sheets and a kingsize bed.

Peters, who is related to New Zealand First leader Winston Peters, made the National Business Review Rich List in 2005 and 2006, with an estimated wealth of more than $40 million.

He's been involved in the Pacific Cliffs development at Gulf Harbour. Unsold sections in the development with a combined value of $18m were put up for mortgagee sale by HSBC in January.

An application to have Peters adjudicated bankrupt was withdrawn in April. The NBR reported the application had been filed by Crown Money Corp, which lent money to Grasmere Estate Trustco.

Grasmere Estate Trustco, which receives income from the luxury Grasmere Lodge in North Canterbury, is in receivership. The lodge continues to trade and while Peters is a former director, there is no current connection between him and the lodge.

Peters' family made headlines in 2006 when his brothers Jason and Mathew were involved in a car accident in Maramarua on State Highway 2.

Mathew was seriously injured, while Jason, who was driving, was convicted on three counts of dangerous driving causing injury and one of driving with excess alcohol.