Nostalgia inspires World Cup art

Photo / Richard Robinson

New Zealand artist Dick Frizzell launched the first official licensed artwork for the Rugby World Cup.

The Hawkes Bay artist has created a collection of fine art prints and apparel which are inspired by a "Kiwiana flavour".

Some of the designs are the RWC ball graphic arranged to form the face of a tiki (pictured), the Kia Kaha Kid, a character who plays out the moves of the haka, and Boots and All which incorporates worn-out rugby boots.

"I just dived into the nostalgic history and applied all my own motifs to the culture of rugby in New Zealand," Mr Frizzell said.