Whangārei Aquatic Centre assistant manager and gym co-ordinator Mo Taylor said there are lots of new faces in the gym in the New Year. Photo / Michael Cunningham
Northland gyms and fitness centres are gearing up for an onslaught of new members who made New Year’s resolutions to better themselves by getting stronger, fitter and healthier.
While in early January many people are still in holiday mode, by the end of the month gyms usually experience an influx of new members which peaks in February when the kids have gone back to school and people are back in their routines.
But research shows many people who join a gym will drop out, and gyms will see a decrease in traffic after the first few months of the year.
The Northern Advocate spoke to several gym owners, fitness centre managers and a health coach to find out how to stick with it.
Whangārei Aquatic Centre assistant manager and gym co-ordinator Mo Taylor said while the pool was at “full capacity” from December through January, gym memberships were a different ball game.
Taylor, who has worked at the centre for 23 years, said gym membership sales usually “take a dive” in December, but January’s New Year’s resolutions “see them start ticking over again”.
“You get a few new faces in,” he said.
Of the newbies, about 50 per cent will continue to use the gym, while the other half drop off, Taylor said.
“That’s why some people stop, they go full bore right away with a goal.
“Stop and think what are smaller steps ... instead of going hard out straight away. That makes the goal more achievable across the year and it’s more sustainable.”
How to stay motivated
* Be consistent
* Keep your original reason for joining the gym in mind
* Set time aside for gym workouts and prioritise them
* Start slowly and increase frequency and intensity
Jenny Ling is a news reporter and features writer for the Northern Advocate. She has a special interest in covering health, roading, lifestyle, business and animal welfare issues.