Leading media strategist Mylene Ong (Colenso BBDO) answers what is a North Star?
Does your SME have guiding principles? Can you remember why you started this journey?
Mylene Ong, one of Flexo's Supersize SME mentors, shares her insights on how to stay true to your course.
She says you can find your North Star anywhere – from your customers' standpoint through to your brand.
Watch here for Mylene's words of wisdom!
