"One is people who want to just spend less time on their phone because they're starting to resent the amount of time," he said.
"The other is an option for parents who are wanting their kids to be connected to them ... but not ready for them to have the full noise of the internet just yet."
Co-founder Alex Davidson spoke to Newstalk ZB about the device. Photo / Supplied
The company has launched on Kickstarter, an online public-benefit corporation, with $26,775 pledged of it's $20,000 goal.