Nissan has announced that - along with alliance partner Renault - it aims to sell up to 1.5 million EVs (electric vehicles) worldwide by the end of the 2016 financial year.
Dubbed Nissan Green Programme 2016 (NGP2016), the strategy takes in new hybrid, pure-electric and fuel-cell vehicles over the next five years, in order to reduce carbon dioxide emissions by 20 per cent compared with 2005/6 levels, on the way to an 80 per cent cut by 2050, says industry website goauto.com.
A fall in natural resource usage from 80 per cent today to 75 per cent in 2016 and then 30 per cent in 40 years' time is Nissan's long-term vision.
The NGP2016 plan - which also includes an all-new CVT transmission specifically designed for petrol/electric hybrid drivetrains, beginning with next year's US Altima - has come about as Nissan believes the internal-combustion engine is reaching its technical limit in terms of reducing consumption and emissions.
The aim is to move EVs from the fringes to mass-market acceptance, as the unit price for expensive parts such as lithium-ion batteries falls, while the global infrastructure needed to serve electrification improves. It is the natural follow-up to the firm's NGP2010 strategy, which gave rise to the Leaf EV. Nissan says it is holding almost 20,000 orders, making the five-seat, five-door hatchback the most successful electric car in history.