Snorted alcohol has the potential to deliver alcohol [directly] to the brain. Opening a bottle and pouring liquid into a glass isn't exactly an arduous task but a United States company hopes to release a powdered variety to make consuming alcohol that little bit easier - and more portable.
Last month, Palcohol gained regulatory approval to market powdered alcohol in the US. The approval was subsequently rescinded because of a labelling discrepancy, but the company has corrected the labels and reapplied, hoping the product will be on the market by September.
The product is clearly targeted towards the alcopops market. But there are a number of dangers that need to be considered before such a product is made available in Australia and New Zealand.
What is powdered alcohol?
Drinking alcohol, or ethanol, is a highly volatile compound that boils at around 78C. As such, in its natural state it's impossible to produce in a powdered form but can be made using host-guest chemistry and a method is described in several patents from the 1970s. It's not clear what method Palcohol uses, but it's likely to trap the alcohol inside a circular molecule called a cyclodextrin.