Lotto NZ hit the jackpot when choosing Ngawi fisherman Ken Feast to be an extra in their latest advertisement.
He knows the Lotto story well, having won Lotto back in the eighties.
"They were all blown away when they found out, they didn't know that I had actually won the Lotto," he said.
"They originally asked if I could be involved in the ad because I had a very interesting look - you see I've got really long hair."
Mr Feast said it was a great experience being involved in the making of the commercial, which was filmed in his town.