Judges will undoubtedly agonise before deciding who is their 2018 New Zealander of the Year.
With a little over a month to go before nominations close, it has been revealed there are 41 people put forward for the major gong.
These include psychologist and author Nigel Latta, Wellington Children's Hospital benefactor Mark Dunajtschik, TV and radio personality Jono Pryor, mental health advocate Mike King, Skylight CEO and former CEO of Women's Refuge New Zealand Heather Henare and Team New Zealand helmsman Peter Burling.
There has also reportedly been a surge in nominations for ex-Green Party leader Metiria Turei.
A judging panel comprising representatives of awards patrons, presenters, sponsors, community leaders and independent experts will evaluate the nominations.