Consumers and retailers are increasingly demanding more information about the broader impacts of the food they purchase, including a wider range of issues such as food safety, environmental impact, human ethics and overall sustainability.
Organic certification already accounts for these demands. It ensures and verifies that organic products have been produced, stored, transported and handled in accordance with precise technical specifications. It ensures that the "chain of custody" between producers and consumers is secure.
But to help further meet these demands, the New Zealand Sustainability Dashboard (NZSD) team has been working since 2012 to develop a sustainability assessment tool that will help New Zealand farmers and growers measure their sustainability outcomes and performance.
The NZSD Project is a six-year initiative mainly funded by the Ministry of Business Innovation and Employment. The goal is to find common ground when measuring sustainability. It aims to capture and record sustainability outcomes for New Zealand's five most prominent sustainable sectors -- kiwifruit, wine, Maori, forestry and organics.
Project team leader Charles "Merf" Merfield notes that in New Zealand sustainability is often measured differently.