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Ford has dropped its Blue Oval company logo from the go-fast line-up of Falcon FG-based vehicles.
The new-look Ford Performance Vehicles will instead carry FPV badges on the centre grille and centre boot lid.
"Featuring the FPV badge on all our new models ... signifies the maturing of our brand and the evolution of FPV as Ford's performance partner," said high-performance manager Rod Barrett.
Barrett said significant ride, handling and safety advancements had been made to the new FPV stable. Safety advances include the addition of Dynamic Stability Control (DSC) on FPV sedan and Ute vehicles for the first time. FPV customers will also have a choice of manual or auto transmission at no additional cost.
Like Ford, FPV has repositioned its sedan and Ute model variants, with seven vehicles divided into the GT series and F6 series families.
"It is all about growing the brand and attracting new customers," said Barrett.
"The GT series family continues our strong iconic heritage, while the F6 series family caters to those performance car enthusiasts who prefer a slick turbocharged six-cylinder to a thundering V8."
The GT series family retains the familiar GT and GT-P sedan nameplates and their trademark sporty body details but introduces the new luxury GT-E sedan, distinguished from its V8 siblings by a rear lip spoiler, chrome accenting and GT-E badging.
The GT-E also gets 19-inch alloy wheels equipped with six-piston Brembo brakes as standard.
"The GT-E is a sophisticated luxury performance car that will cater for those buyers that don't want the stripes, wings, and seats offered in the GT-P but want the performance attributes of that car," said Barrett.
The Super Pursuit and Pursuit Ute variants complete the GT series range. The F6 series features the F6 sedan and F6 Ute but drops the Typhoon and Tornado nameplates.
Both FPV's V8 and straight-six engines have power and torque above the FG range.
