Emma Renata and Valeria Tokoar mums who both lost children to driveway accidents at the launch of the Check for Me Before You Turn the Key campaign. Photo / Greg Bowker
It's just over a year since one Auckland couple lost their "little ratbag" after he was hit by the car his father was driving.
The memory of that day in April 2014, when their toddler, Te Manawa Whetuki Renata, 2, died, is still raw for Emma Renata, 29, and her partner Billy Feleti.
The couple were at today's launch of Safekids Aotearoa's new awareness initiative, Check for Me Before You Turn the Key, which is aimed at helping reduce the number of children killed or injured in driveways.
Mr Feleti simply couldn't talk about what had happened, tearfully hugging his eldest daughter Zoe Feleti Renata, 2, while Ms Renata shared their story.
"I was inside the house, I heard Billy coming home and had Zoe in my arms."
She said her little boy, the eldest of three, was a cruisy little man, who was happy all the time.
A fan of trucks, upon waking up every morning his first words would be about a truck.
"It's not easy [dealing with what happened] ... but I've never blamed Billy for what happened, it was not in his control.
"I think I've more blamed myself, I was the one in the house. I don't think that will ever go away."
The couple have since sold their home and moved to a rental home, to escape the constant reminder of what happened on their driveway.
Ms Renata's message for other parents was to simply be more aware and cautious of kids around driveways.
"In a split second of not paying attention it can change your life forever."
SafeKids director Ann Weaver said central to the campaign were the keyrings the organisation was distributing.
She hoped it would create an "emotional link" between the driver that will encourage them to stop and check before driving.
"Parents can place their child's photo in the keyring. We hope they remind drivers to walk around the car before getting in the car and to make sure children are in a safe place and supervised by an adult."