A fire service interactive has shown the frightening reality of a house fire - and just how little time you have to get to safety.
The Escape My House interactive video starts with a burning clothes horse, which has been placed too close to a heat source.
As the clock ticks, icons appear warning them of dangers - such as fires "loving soft furnishings" and why it's not worth grabbing the Playstation.
Within two minutes thick black smoke is creeping down to floor level - 28 seconds later the room is "unsurvivable".
Those who exit earlier learn about how disorienting a fire can be - what appears to be a bedroom door is actually a hallway cupboard, and a deadlocked front door is also not a suitable exit.