Nelson's leaders realised they were never going to match the modern Rugby World Cup "razzmatazz" of the big cities.
So the city at the top of the South Island looked to history for inspiration. It found it in an event 141 years ago for which it can lay claim to being the birthplace of rugby in New Zealand.
The country's first recognised game of rugby took place in Nelson on Saturday, May 14, 1870, between a Nelson College side and the Nelson Football Club. History records that a crowd of around 200 "including a fair sprinkling of ladies" gathered at The Botanics to watch the new version of football.
Yesterday thousands of Nelsonians and visiting rugby fans turned out in trademark Nelson sunshine to watch a re-enactment of that occasion.
Dressed in the cumbersome long uniforms of the day, local rugby players recreated the on-field action with sticks for goalposts, while spectators dressed in flowing period dresses and top hats enjoyed high teas on the sidelines.