KEY POINTS:
Video sharing website YouTube has launched the career of many hot, new music acts - now middle-aged politicians are joining the hip, young things in cyberspace.
Internet-savvy conservatives can watch John Key relaxing at home last weekend in shorts and t-shirt, discussing his upcoming state-of-the-nation speech over a cup of coffee.
The National Party leader joins David Cameron, leader of Britain's Conservative Party in providing video insights into their political life and musings.
A spokesperson for the National Party confirmed the videos are part of a strategy to attract younger voters and women to the party.
It's also a way to get around the meddling mainstream media "filtering" content.
However Key's videos have yet to create the volume of traffic recieved by YouTube's most famous resident, Bree, video blogging as Lonelygirl15 - later reveled to be Kiwi actress Jessica Rose.
Lonelygirl15's videos regularly get more than half a million viewers.
By comparison, John Key's reflections on his visit to Ratana has had less than 50 viewers since it was added 5 days ago.
The National Party are also hosting their multimedia content on the newly launched NTV - not to be confused with music channel MTV.
Other New Zealand political parties are yet to join National in the world of multimedia, but watch this cyberspace.
