Commuting by bicycle has been shown to reduce stress, lower emissions and help address traffic congestion - yet many of us perceive it as a dangerous activity. New research out this week shows that to get drivers to give you more room on your bike all you need is a brightly coloured top and a big fat arrow to sew on to the back of it.
Although the use of bicycles as a mode of transport has become more popular over recent years, surveys show many people still hesitate to get on a bike due to their perceived risk around safety.
This fear is valid, as our roads are still primarily designed for larger vehicles, and government economic priorities over decades have focused funding on building more connected road networks. Until recently, a much lower priority was given to building separate cycle paths, even though the evidence is clear that cycle lanes not only encourage more people to ride their bike but also keep them safer.
Cyclists, e-scooterists and pedestrians who use the road are referred to as "vulnerable road users", and according to the World Health Organisation make up almost half of the world's traffic fatalities. Though improved engineering design of vehicles and new safety technology has helped motorist reap the benefits by being more protected inside a car, not much has changed for cyclists.