The New Zealand wine industry is big business with an estimated annual turnover of $2 billion, $1.42 billion of which comes from export earnings. That makes wine our sixth-largest export by value and with so much scientific research into wine, studying what makes our wine command such a high average price is crucial for sustaining this industry.
One recent Auckland University study found that regional distinctiveness in the aroma and taste of wine, known as the wine's terroir, is partly dependent on the microbes that live around the winery.
Another study found that the yeast which adds the aroma to wine actually smells nice to attract fruit flies so they can hitch a ride and increase their reproductive success. You would think that all this science would be good for our wine industry, an argument strengthened by the possibility of our Government funding the New Zealand Research Institute of Viticulture and Oenology in Marlborough this year.
However, the science that we have been investing in to use for good may be about to totally disrupt the current wine market with possible dire consequences for our export plans.
This week San Francisco start-up Ava winery announced its plan to use science to quickly create cheap synthetic wines.