It was a cheeky idea.
Archie Kennedy was drenching sheep on the first day of lockdown when he whipped off his clothes and suggested his wife, Lucy, take a photograph.
He posted it on Facebook and the response was so overwhelming that he decided to do a naked farmer post every day of the four-week lockdown.
Whether mustering on horseback or putting the rams out, routine rural tasks have been documented in his birthday suit.
For it was business as usual for the couple, who farm a 740ha sheep and beef property near Palmerston, and the outbreak had reinforced the importance of farmers, Mr Kennedy said.