John Key's hopeless handyman skills have become an internet phenomenon after his self-confessed "shocker" on the campaign trail.
Mr Key tried to hammer home a message of support for National's Northland byelection candidate Mark Osborne.
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Key's nail fail, missing a nail with his hammer multiple times while erecting a placard for Mr Osborne, was reportedly viewed over 1 million times since the weekend on image-sharing site Imgur.com.
"It was a shocker, eh?" Mr Key said this morning.