Jimi. Stevie. Kelly.
Or so the legend proclaims beneath a You Tube clip of American bluesman Kelly Joe Phelps, who stages his debut Wairarapa performance at King Street Live tomorrow night.
Phelps, who has released 11 albums after migrating from jazz to blues, has been lauded by a legion of his celebrity peers including Steve Earle, Bill Frisell, U2's The Edge, Leo Kottke, and Cameron Crowe.
Contemporary peers who have, in turn, captured his admiration include "incredible" Grammy Award-winning musician Alvin Youngblood Hart from California and South African singer songwriter Gregory Alan Isakov.
Phelps, an Oregon native, shifted to country blues guitar and slide after realising improvisation underpinned much of the folk-rooted form, which "tied a lot of loose elements together for me and gave me a way to make sense of a lot of things within myself. It's all about music and being passionate about music and having it occupy such a large part of my emotional and spiritual core," he said.