Like many in Thailand, Nick McCutcheon scootered around dusty and bustling roads with no helmet.
The 20-year-old and his mates enjoyed the freedom of relaxed helmet laws, until McCutcheon crashed into a parked bike and sustained massive head injuries.
He died in hospital on January 3 last year.
The next day, by chance, the local government launched a campaign calling for all motorcyclists to wear helmets.
Nick's parents, Denise and Nick McCutcheon, said their oldest son's death was pointless and urged others use the same common sense they would at home.