Two cars and a large campervan have collided in Ōhope and one person with serious injuries has been flown to Waikato Hospital by a rescue helicopter.
Another with moderate injuries has been taken to Rotorua Hospital.
A police spokeswoman said the first report about the crash on Pohutukawa Ave was received shortly before 5.20 pm today. The road is blocked and diversions are in place.
She said the crash happened between Wainui Rd and Te Akau St with one person being treated for serious injuries while others were being treated for minor injuries.
The spokeswoman said police were helping with traffic control, the local district council had been notified, and the road may well be closed for some time.