Lately, muesli has surpassed its unimaginative breakfast roots and turned fancy.
Rosewater and coconut-infused cafe concoctions are viable egg competitors, and boutique brands and flavours are emerging regularly. But with this growth in popularity comes the slightly disturbing appearance of the word "granola", and the unusual raw version "grawnola".
I've always been under the impression - after months of eating granola at an American summer camp - that it was the American word for "muesli", like jello for jelly or soda instead of soft drink.
Although this is partly true given its origins, a little more research suggests granola usually refers to the baked, sweetened variety and muesli is the natural style made from raw, rolled oats.
Granola, or "granula" as it was named, was developed in 1863 by Dr James Caleb Jackson for a New York health spa. Later in the century, another granula was designed by John Harvey Kellogg of Kellogg's fame. It had to be renamed granola because of obvious trademark issues.