She noted Mr Birchall's concerns regarding the Rental Vehicle Operators' Code of Practice. She accepted that some smaller companies may not be party to the code, that not all rental companies would adhere to it all the time and that frontline staff may not always follow its recommendations.
She was advised, however, that as of last year 80 per cent of the rental vehicle fleet had signed up to the code, so she was confident that it was well known in the sector.
The fitting of signs reminding drivers to keep to the left was reported to be almost universal among signatories to the code, and in a recent survey more than 80 per cent of drivers recalled seeing them.
"Although advising overseas drivers to keep left is important, it is worth noting around half of the crashes involving overseas drivers are from countries where they drive on the same side of the road as we do," Ms Genter added.
"Australians actually have the highest number of crashes, as they are the most numerous visitors, but licence holders from other countries, such as the United Kingdom, Ireland and South Africa are also represented in the statistics. Many rental cars are also rented by New Zealanders.
"I am advised that the main focus of the Visiting Drivers' Programme for hirers of rental vehicles was in the South Island, as this is where the majority of overseas drivers are travelling and therefore where most incidents with overseas drivers occur.
"The current programme to improve safety for overseas drivers in New Zealand is wider than just the code. It includes actions such as on-road improvements, developing widely-viewed videos on in-bound flights and online advertising campaigns, including in China and on New Zealand tourism sites, to provide information to assist safe driving in our unique road environment."
Regarding speed governors, statistics showed very few rental vehicles were caught speeding compared to those driven by New Zealanders, and that excessive speed was not a commonly cited cause of crashes.
Meanwhile, New Zealand's laws regarding overseas drivers were in line with obligations under the 1949 United Nations Convention on Road Traffic. It would be of great concern if rental companies were not ensuring that hirers had appropriate licences.
The fight is over
Waipapakauri Ramp man Peter Birchall has given up his campaign to persuade the government to regulate the rental car industry as a means of reducing accidents involving foreigners driving on the wrong side of the road.
Mr Birchall said last week that he had to have surgery as a result of the crash that injured him, his wife and an friend at Waipapakauri Ramp on April 13, which would require at least three months' recuperation, and Associate Minister of Transport Julie-Anne Genter's latest response left him with no room to manouevre.
"I guess we just need to keep telling ourselves we could have died, but we are alive," he said.