Sebastien Loeb has crushed the record at the Pikes Peak International Hillclimb, blowing away Kiwi Rhys Millen's benchmark.
Loeb's time, set in a savage Peugeot 208 T16 purpose-built hillclimb machine was a staggering 8.13:878 - smashing Millen's 9.46:164, set last year.
To be fair, Millen's time was set in his Hyundai Genesis drift car without factory support, while nine-time World Rally champion Loeb's machine is an unbelievably quick 650kW monster that was built by the French manufacturer's best race engineers for one reason - take the record, and do it well.
"For me, this was the race of the year," said the Frenchman after climbing the 20km road in the Rocky Mountains, Colorado, and tackling its 156 corners at an average speed of 145km/h.
"At the beginning of my run there was a bit of pressure for sure because I knew there was so much work and investment from Peugeot and all the partners. Now, after all the practice, it was just down to me and I had to perform."