A traditional slice of kiwiana at Castlepoint has proved the most popular posting on Facebook this week.
The Times-Age story of Castlepoint's coffee caravan at the Wairarapa beach resort received over 12,000 views and had been shared 17 times.
Sara-Jane Ellmers, who lives with her partner Craig and son Fynn at Sugarloaf Cottage about 4km from the beach, said the closure of the Castlepoint Store this year had left beach residents with no place to go for ready refreshments, snacks or meals.
Mrs Ellmers bought the retro caravan to help out her neighbours and visitors and to cast a line for business as well, she said. She started the business about a month ago.
"The surfies love it. They don't have to take their wetsuits off and they can get a pie and coffee between sets and head off again," Mrs Ellmers said.