That is the message being reinforced by yesterday morning's alcohol breath testing blitz on High St in Masterton, opposite Hadlow School.
Masterton police Sergeant Jymahl Glassey said the "booze bus" was a district-wide resource. Although based in Hutt and Wellington, and manned bypolice officers from over the hill, it comes over regularly for blitzes.
Morning might seem an odd hour for testing but Mr Glassey said police action matched their drink-driving message. "Anywhere, any time," he said.
"Drivers have to be aware - police are serious about drink-driving and preventing road trauma."
The blitz continued into yesterday evening on Chapel St.
Ministry of Transport figures released in November state that, for every 100 alcohol or drug impaired drivers or riders who die in a road crash, 47 passengers and 16 sober road users die with them.
Around a third of all fatal crashes are alcohol or drug related.
