The Waikato Mongrel Mob's PR person says Simon Bridges' latest swipe at gangs is a poor attempt to swing votes.
In a video posted to Facebook Bridges said the Mob is trying to convince people they've become upstanding community members by wheeling out their new PR person.
"They abuse women and they terrorise communities," Bridges said.
The Mongrel Mob Kingdom's PR liaison Louise Hutchinson said Bridges was using the tactic because being tough on crime is a vote winner.
She also said it was inaccurate as she was only the PR liaison for the Mongrel Mob Kingdom, not the wider group.